guer·ril·la mar·ket·ing
noun
1.innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
#NYCowLoveDay (7.11.16) was a guerrilla marketing event staged at the Today Show plaza at Rockefeller Center in New York City.
Our “cow” mascot joined the line of men and women who held up “official” logo signs as part of the show featuring Jennifer Lopez and “Hamilton” creator and star Lin-Manuel Miranda debuting “Love Make the World Go Round,” a tribute to the 49 Orlando shooting victims.
The goal was simple: Spread love, share Wilhelmina’s story, and get the RUNAWAYCOWBOOK.COM URL in front of as many cameras as possible.
Jennifer Lopez and "Hamilton" creator and star Lin-Manuel Miranda debuted their song "Love Make the World Go Round," a tribute to the 49 Pulse Orlando shooting victims, during the Today Show.
